ADVERTS

Advertising and messages within an audio management service 

Audio point of sale advertising is an exceptionally powerful medium. Customers are already in your premises and have established a propensity to buy. Your challenge is to open their wallets wider and to direct them to your most profitable and attractive offers. We are happy to advise you on creative content, introduce you to an appropriate advertising agency or work with any agent you choose.

Music4Uonline allows you or us to send video, music or spoken messages through your hardware (these formats are all just data to our system) and our software will automatically detect how it should be handled. When you are a client, if you have adverts, messages or any other non-music content that you'd like to manage on your site we can (for a fee) show you how to do it, or do it for you. Contact Paul@gmsmusic.com.

Music4Uonline is particularly well suited to delivering adverts because;

·          We have a much faster turn around time than other POS mediums. Your message can be distributed as fast as an e-mail. If the supermarket has too many kippered herrings we can highlight the special offer before they go off!

·          Your message will definitely get to your site. The jargon for this is "high policy compliance" and it reflects the fact that if we have a digital copy of your message it will certainly get played in the sites you want at the time you specify. By comparison, we're told, that over half the printed point of sale advertising never sees the inside of the site intended.

·          Music4Uonline can deliver bespoke adverts to one site or many with no difference in cost. Historically adverts could be classes as broadcast, like TV, which gave the same message everywhere, or narrow cast, like a printed poster, which could be site specific. Broadcast was cheap per person but the "one size fits all" messages would rarely be relevant to all. Narrowcast allows messages to be highly relevant for the prospective customer but is a relatively expensive format. We can offer the benefits of both but with better economics than traditional formats.

Audio point of sale advertising is how our business began. Malcolm McRae our company founder was a retailer who after Christmas in 1962 discovered he had an excessive (10x peak seasonal demand) inventory of marzipan. Marzipan is a seasonal product and the season had passed. Malcolm liked playing taped music in his premises and had the bright idea to tape an advert for a "marzipan special offer" played occasionally between tracks. Within days ten times the seasonal peak demand of marzipan had been sold. Malcolm astounded by the power of point of sale audio advertising left retailing and founded the longest established audio service management company in the UK. Back then Malcolm would give the music away free to retailers in exchange for the right to sell advertising in their stores. Much has changed since then and the power of audio point of sale advertising has gone from strength to strength.